C Brief Client background ABCD International is a mattress manufacturer who distributes to businesses and consumers in Sri Lanka, Maldives and Seychelles. They serve the luxury segment of the market with a premium-priced mattress. Because of the high quality, they are the sole license holder for manufacturing and distributing two global mattress brands XYZ and HIJK. If you have ever stayed a night at a Cinnamon, Hilton, Amaya, Heritance hotel, you have already, unknowingly, experienced a ABCD mattress. Requirement ABCD wants to do a social media campaign for International Youth Day. By “campaign”, they mean a series of posts, reels, stories etc. that is tied to one central creative idea. The campaign needs to be relevant to their B2C buyer. It needs to engage them and get their attention. In doing so, it has to stand out from the sea of posts every company puts up during the period. Your task Come up with a creative idea that is on-brand and relevant Show how the idea translates into social media content (no need to design - image text/caption combos will suffice) Demonstrate how the content will be distributed via different social platforms organically and via paid promotions There is no fixed number of posts/reels etc. we expect you to do. Do as many or little as it takes to clearly show the idea.
https://mega.nz/folder/eVB0SBqR#aX7d5DiI6O8TW_zXuKDAmw
